Even if you’re not planning on selling online, a well-crafted site is essential for any business.
It helps drive new traffic to your website and works closely with search engines and social media to do that.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those webpages. Probably not that often, right? (How often can you really update your About Us page, you know?)
Well, blogging helps solve both of those problems.
Every time you write a blog post, it’s one more indexed page on your website. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should surface.
Every new indexed page is one more opportunity for you to show up in search engines, and drive traffic to your website through organic search. We’ll get into more of the benefits of blogging on your SEO a bit later.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest, Google+ — which helps expose your business to a new audience that doesn’t know you yet.